For a few years, consumers have been adapting to smart homes, to connected appliances, to what we know as the “internet of things” (IoT). We have also changed our entertainment consumption habits. Streamers are the new stars of television, and the platforms have all the programming we need. YouTube still remains the biggest video platform and it will still grow in future. Tech experts say that 2022 is the best time to invest in your YouTube channel, because in 2023 YouTube users will grow by 25-35%. If you want to be a successful YouTuber, YouTube likes buy right now.
The fight to lead the Metaverse
Without a doubt, ‘ metaverse ‘ has become the word of the year thanks to Meta (formerly Facebook). And according to experts, “it is going to attract a lot of investment not only during the next year but probably during the next five years.”
The metaverse is nothing more than a virtual universe. Virtual reality, augmented reality, avatars, high-resolution displays, high-definition virtual/augmented reality glasses… it’s all part of this metaverse. The goal is to make a deferential world without limitations in terms of the objects that can be built, owned or used.
Since its origin, in 1992, with Neal Stephenson ‘s novel Snow Crash , passing through The Matrix (1997) until today, the metaverse has been, is and will be one of the goals of the big technology companies. Not only is Meta (former Facebook) seeking to position itself as a leader, other large companies such as NVIDIA, Microsoft, Roblox, Epic and a satellite of companies seeking to participate and lead ecosystems are also trying to do so.
NFT, art and blockchain
2021 has been the year of NFTs. We have seen an emergence of digital art markets based on this technology, the investment of companies in said markets, including the inclusion of NFTs in video games or sports. At the beginning of the year, the first entirely digital work of art , a JPG file created by the artist Beeple, was sold at Christie’s auction house for an unprecedented record of almost 70 million dollars (58.5 million euros), consolidating as well as the NFT (Non-Fungible Token, certificates of authenticity of digital works) as a new form of original and exclusively binary art.
NFTs have been touted as the future of digital ownership, and combined with the metaverse, they could have a bright future. It is possible that this market will continue to grow during the beginning of 2022, although if the problems associated with this technology are not resolved, it is foreseeable that it will deflate.
Thus, experts predict that the NFT will deflate. Why? Basically because they are an artificially rare commodity – they are very easy to copy – they do not represent true ownership, they threaten the intellectual property rights of content creators, they enable counterfeiting and money laundering, and they encourage consumptive mining practices (and cause a significant environmental impact).
In the field of blockchain technologies , there will be an evolution towards the traceability of vaccines or other products to avoid counterfeits or that the products arrive in the right conditions or for the expansion of smart contracts .